PPC Marketing

One of the best ways of getting instant traffic to your web site is by using Pay Per Click (PPC) marketing.   You can be up and running within 30 minutes and start sending highly targeted traffic through your Affiliate Links right away.

What is PPC?

Advertisers (that’s you) pay the publisher (typically a website owner – or Google) when an is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the “pay per impression” methods used in television and newspaper advertising.

How Much Does PPC Cost?

Whenever a customer uses any of your keywords to perform a search on one of the Pay per Click search engines and sees your ad then clicks on it, you pay for the “cost of that click”. The cost of that click depends on a number of factors.

Depending on how targeted the keywords you are bidding on are – and the competitiveness of that keyword, you can expect to pay anywhere from a few cents right up to a few dollars. The key to PPC success is to constantly test your ads – cutting out the losers and spending more on the winners.

These are the top pay-per-click search engines: –

1) Google Adwords – https://adwords.google.com/
3) Bing/Yahoo/Microsoft – https://adcenter.microsoft.com/

Pay per Click is tricky and there can be a costly learning curve if you don’t find out what you need to know first.

For a fantastic PPC training course head to http://www.marketingwithadwords.com/ and work through the Marketing with Adwords course. Best of all, the course is free to use.

PPC Resources:
-  Google Adwords Training (Video)
-  How to Track your PPC Ad Performance
-  An Overview of PPC Marketing