Twitter

Twitter is a social networking site similar to FaceBook. People create a profile, and start interacting with other members of the Twitter community. However, Twitter is in many ways much simpler than the other social networking sites – in that it’s all built around one idea – “tweets”.

Tweets are the central feature of Twitter- short messages (140 characters max) that you write and send out to your network (everyone who is signed up to your profile – your “followers”) An average Twitterer might send out tweets about what they are up to so friends can keep up.  In short, Twitter is a great way to keep in touch – and potentially market to – a huge amount of people.

What’s so good about Twitter?

There are quite a few things I like about Twitter:

No barrier to entry

Firstly, there are almost no barriers to entry to build up leverage and income with Twitter. Anyone can do it, using a very simple set of steps. It doesn’t take much time, and there is very little thought required. You don’t need money, “guru status” or in-depth knowledge to do it.

Speed

Twitter generates results quickly – within 2 weeks, I had 300 people a day visiting my blog, a list of over 2,000 and a few hundred dollars in sales. And I didn’t try that hard. I don’t know of any online business that allows you to do this with just a few hours’ work and with almost no capital outlay. And I have tried a lot of online businesses.

Leverage

You might have heard the phrase “the power is in the list”, and it’s true to a large extent. Having a list of customers gives you power and influence.  It allows you to drive traffic to your Affiliate Links.

 Having a list on Twitter gives you all these advantages – but with none of the disadvantages of traditional list building. In short Twitter democratises list building, makes this vital leverage tool accessible for the little guy – and thus opens up a door of boundless opportunity.

Instant Results

With traditional list marketing, you might send out an email to your customers once or twice a week. Tracking response rates (sales, clicks onto your link, how many opened the email) is a slow process.  With Twitter, the name of the game is volume – many account holders send out as many as 500 tweets a week. If you only send out 3 tweets a day, that’s 1000 chances to see what your list is responding to.

How to use Twitter for Marketing

Here’s how to use Twitter to earn you some commissions.  First up either grab one of my already created Tweets for the product you want to promote or create your own.

Then head over to Twitter and do the following:

Make your Twitter profile interesting

Your profile and your username are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won’t bother to read your tweets, not to mention visit the links you post in them. You can’t write a very long bio of yours, but you can enter a few words about you – i.e. your occupation, your interests, etc. You can also include a couple of keywords in your bio.

Pick a niche-targeted username

Your username is also very important. You need to pick a username that is targeted at your niche. For instance, if you are promoting your SEO services and want to drive traffic to your SEO site, you can choose something like SEOmaster, SEOguru, SEOservices, etc. Your username will show in searches other users make and this is why you must pay attention to what you choose.

Put your Affiliate Link in your profile

According to some statistics, 80% of tweeters don’t provide an URL in their bio! Well, maybe these people are not SEO experts/Internet marketers and they don’t need this traffic but you as a SEO expert can’t afford to miss it. So, don’t forget to include your Affiliate Link in your profile!

Send the link to your profile to your friends, coworkers, and acquaintances

Your friends, coworkers, and acquaintances will be your most loyal audience, so if they don’t know about your Twitter page, make them aware of what they are missing. If you have their emails, or know their accounts on other networks, you can send a mass invite.

Search for Twitter users with similar interests

You might have millions of friends, but more followers are always welcome. That is why you can use the search functions on Twitter and find people with similar interests. Find as many as you can and invite them all. These people might not be as loyal as your friends, coworkers, and acquaintances but still you will get hits from them as well.

Socialize on Twitter as much as you can

When you are active in Twitter, respond to the posts of your followers and visit their links, this seriously increases your chances that you will get the same in return. In a word, actively follow those that follow you.

Tweet regularly

As with all other kinds of media, if you want to keep your audience, you need to feed it regularly. Writing a short tweet takes just seconds, but it is enough in order to keep your followers happy. It goes without saying, that you should tweet about useful things, so if you don’t have something meaningful to post about you or your sites, it is quite OK to post a link to an article, a video, a blog, etc. you found on the Net and you like.